Ahayah Ashar Ahayah is the title God placed upon himself in Exodus 3: 14, often translated as “I AM WHO I AM”. Or “I WILL BE WHO I WOULD BE”. AY Asher is a clothing line based around being who you are. DOVE LIFE: The mission is simple, AY Asher Apparel seeks to take trials and tribulations that we all go through in life, and instead of harking on the disabilities, disadvantages and illnesses, face them head on. We often hear the phrase, “just be who you are or live free as a bird”, but often times when faced with hard pressed situations, we allow those trials to overwhelm us. Our vision is to take a devastating and debilitating injury or illness and turn it into a brand for beauty, strength and passion. This is what AY Asher Apparel seeks to do for all those enduring trials and tribulations. Helping others to conquer, overcome and Dove Life. Being who you are and living free is a “LIFESTYLE” not just a CLICHÉ.